
Those of us of a certain age will remember the home taping is killing music logos that appeared on records and cassettes in the 80′s, appropriating the recording of vinyl onto cassette and sharing with friends as a threat to the profit margins of the music industry. In truth, the industry survived. There was no real way to stop us recording onto cassette and anyway we did it so we could listen to music on our Walkmans and in the car and above all to preserve our pristine but fragile vinyl masters. Some of us bought cassettes, even the higher quality chrome ones but somehow recording from vinyl ourselves gave us better quality and anyway we could leave out the odd album track that we were less than thrilled about.
DRM or Digital Rights Management is the way the music (& video) industry attempts to control their product and business interests in the new digital domain. The Internet makes sharing and acquiring music much easier and the industry seem relentless in pursuing every last drop of profit out of the consumer. But DRM acts against the interest of the
consumer and undermines the relationship the consumer had and now has with the music they love.
Apples iPod and iTunes store brought the music industry into the digital domain. Steve Jobs beckoned the industry into the new frontier when the industry was reluctant to travel further afield. they were quite happy where they lived thank-you very much and were not keen to sample the dubious delights of the new digital domains. To get them to dip a toe in the waters Steve jobs had to promise them a degree of control.He reluctantly gave them DRM in the form of their exclusive fairplay system AND encoding all download files in AAC format which would , he promised, keep the consumer within a tightly controlled roaming area.
Jobs must have known that DRM was a complete crock but he needed it to lure the industry into future. In truth Apple’s DRM and AAC encoding were simple to defeat and re-encode into other formats. You didn’t even need to download any new software to hack it. It didn’t stop many of us buying the tracks legally though.
Now Steve Jobs has said that the music industry should drop DRM from their legal downloads. this would work well for Apple. France had tried to legally force Apple to remove DRM from their product in it’s territory saying it impeded freedom of choice etc. in the end France backed down as having a French iTunes store was better than not having it. Bill Gates has been saying the same about DRM though Vista, Microsoft’s latest windows flavour, is choc full of “lovely” consumer-controlling DRM technologies put in place to please the video and music industries.
Even the BBC will soon launch it’s video on demand service allied to the DRM of windows media in the false (in my opinion) belief that it is needed to not undermine it’s other revenue streams and in the vain hope to control where and how their output is consumed (& in the process locking out the percentage of license fee payers that have computers that are running other than Microsoft Windows).
Consumers are people, not criminals. Sell something at a competitive price and they will buy it. Cream them for every penny they’ve got and people will look for other methods to acquire product. Restrict the area when and where you product is sold will only increase the illegal demand for your product. For the audio and video industry, the world is your oyster. Remove the fairplay (DRM) and actually play fair for a change.Who knows you might find that it works.