I heard the term Globesity used on the news last night.Obviously describing the rise in global obesity. It’s intriguing how these new hybrid words come into being and into popular use. The car-crashing together of two existing words to make a new bastardised word. This latest little miracle of language came from The World Health Organisation, no less.
It would seem that the UK is not that keen in giving up its love of junk food. Personally I think the belligerent Brits just have a knee jerk reaction to being told what to do by central government (No matter what political shade of beige they are).
Parliament should really play the reverse psychology card and announce that junk food is now compulsory and that healthy food should only be eaten in limited quantities and there would very rapidly be a campaign in the Daily Mail spouting outrage and rallying against it.Britain would be scoffing healthy options and eschewing junk food at a surprisingly rapid rate soon after.
My previous favourite hybrid word from a year or so ago was celebutard aimed at a certain genre of celebrity who may not be especially blessed in the brains department.
I look forward to hearing more blended words enter our vocabulary.
Whilst it would seem that Britain is slowly waking up to the effects of unhealthy junk food and poor diet after realisations that we are heading for 50% of the population likely to be clinically obese the world in general has not, as yet,applied the brakes on the high consumption of processed foods combined with lower levels of physical activity and the likely longer term health implications.
Meanwhile fast food chain McDonalds continues to be popular with a reported 27% rise in quarterly profits due mostly to strong sales in the Asian market and the weak dollar. Strong demand in Japan for its Mega Teriyaki sandwich and 24 hour drive through and breakfast availability in Australia have helped increase profits.
The increase was 11.4% in the Asian market whilst the USA showed only a 5.1% increase and Europe accounting for a 6.5% increase.
In July McDonalds had reported its second ever quarterly loss due to the sale of many of its outlets in Latin America and Caribbean countries.
A new study by the Institute for European Environmental Policy (IEEP) has suggested putting no drive zones around schools and even around shopping centres. These Daily Mail baiting suggestions arise due to the policy finding that 38 percent of all journeys are under two miles (I saw my twenty something neighbours take their car to the polling station at the local elections as I began the one minute(!) walk to the same destination).
They suggest that if a typical British adult were to walk just one more hour a week it would help tackle the obesity crisis.
Banning vehicles from the vicinity of schools (Do we bus the Teachers in through angry Mother picket lines?), they say, could reverse the decline in good old fashioned walking (or else parents will keep their cherubs at home due to their taxi unfriendly policy). A spokesperson for the IEEP said:
“The twin crises of obesity and climate change are clearly interlinked through the switch from muscle power to engine power for transport.
“Concerted action is needed to reverse both these trends. Our research demonstrates that something as simple as walking short trips now made by car would make an important contribution to tackling both obesity and climate change.”