VHS tape still accounts for 27% of TV time shifting methods in the UK. Of the 57% of Brits who do time shift their TV (in contrast to those that watch as a programme goes out or not at all) a higher percentage of women time shift or watch on demand than do men.
On demand services account for 11% of TV watching with the newer Internet catch up services such as the BBC iPlayer now accounting for 16%. Personal video recorders (PVR’s) including Sky+ boxes are used by 22% of the 2168 people surveyed for YouGov.
The survey also showed that there is a growing interest for on demand , catch up and live broadcast TV services via the Internet, the further growth of which may depend, according to those surveyed on the availability of free content (license fee aside), picture quality and the ability to watch on their TV’s rather then on the computer (currently only possible via IPTV type services such as Tiscali TV, homechoice ,BT’s Internet based TV service, Apple TV and those that can connect their computer directly to their television).