Peak In Time

This Fiat 500 advert is doing the rounds again (music is ‘peak in time’ by Cut Chemist). Branding and regional variations are a fascinating thing (leaving aside the inherent and insidious evil that is advertising in general). In this instance Britain gets the quirky version whilst the rest of Europe gets this slightly different version with different music.

AddThis Social Bookmark Button

Advertisements

2 thoughts on “Peak In Time

  1. On the subject of Car adverts, I’m guessing you’ve seen the SEAT Ibiza adverts featuring a specially commissioned piece by the Aussie musicians The Avalanches?

    It sounds very similar to their UK Top 20, ‘Frontier Psychiatrist’.

  2. Hello, hello, hello-I have heard that advert (OK I saw it too but paid attention more to the music).I couldn’t ever find a direct confirmation that it was The Avalanches proper (and not a fiendish pastiche) but it does sound very like ‘Frontier Psychiatrist’ which I’m still very fond of.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s