Trap.it is a site presently in closed beta that attempts to give a highly visual dimension to news discovery. A simple search gives a scrollable page of relevant links which can be collected in ‘Traps’ and then shared.
The idea is that successive searches together with the ability to thumbs up or thumbs down the results that are served up will help the system learn you preferences.
An open beta will be available in the future. For now you can submit your email and hope for an invite. Whether Trap!t becomes a standalone service or a technology that gets purchased by an existing content provider it’s a welcome alternative to existing content discovery alternatives.