“DAB is clearly a nonsense for genuinely local commercial radio services and the growing realisation amongst operators that this is a car crash waiting to happen has now bubbled to the surface and needs to be taken seriously,” …“It’s quite clear now that a growing number of existing local station operators do not want DAB as their future platform.”
“There are many of us in the industry who are clear about what needs to be done and I hope that the Government won’t take too long before it realises the errors that are being made and allows local radio operations to be left alone to continue to broadcast on the excellent, and far more appropriate, FM platform.”
“We don’t need, want or support this change. Things are tough enough as it is without the Government heaping more costs, uncertainty and damage on the local commercial radio sector. DAB for local commercial radio is inappropriate. It should be dumped.”
William Rogers CEO UKRD makes it clear that many think that digital radio is not a good fit for local radio.