Selling Canberra By The Electronic Word Of Mouth

“One of the great things Canberra has going for it is low expectations”

A verbatim quote from an ABC Canberra radio interview with a representative from the company running a risky competition within Australia to get one of five hundred free holidays to the much maligned capital of Australia, Canberra in return for writing about the experience on social media.

As the report pointed out a similar exercise by the national airline Quantas backfired but clearly one person on the marketing team thinks even bad publicity would be good publicity and the public perception couldn’t possibly get any lower.

Scottish born American talk show comedian Craig Ferguson and Australian born film Actor Guy Pearce ended up apologising for running down Canberra in a previous light hearted interview on the American show which is shown in Australia on one of the free to air digital channels.

I’ve always loved Canberra but probably because it has, for me, an oddly European aesthetic and feels slightly out of place when compared with the rest of Australia. I await the outcome of the competition with interest.

Image by ~Prescott under this creative commons licence


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