Research by a retail trends company has shown that healthy living and financial belt tightening will top any British 2008 new year resolutions. The devil is in the detail but it would seem that Brits are more concerned with their own financial status and health than reducing their carbon footprint.
One in three (33%) will try to increase their recycling levels in 2008, 28% plan to reduce their energy use whilst one in ten (10%) have said they will try to reduce how often they use their car.
Almost three in five (58%) plan to exercise more in the new year together with 56% planning to adopt a regime of eating healthier food.
Money wise 47% identify the desire to live a more frugal existence and 44% wish to save more money.
Of course new year resolutions are rarely stuck to but the research highlights the will if not the means.
Research source Mintel