BBC ADHD News Bulletin

The reason why it was commissioned is simple: audience research revealed that while BBC News remainsBBc 8pm News extremely popular, it could do more to attract younger audiences and what the Americans call “blue collar workers”. We discovered many people in these groups found traditional news programmes didn’t speak to them and would prefer a different approach…It won’t ignore the key stories of the day, but will tell them in an accessible way.’

The BBC Editors blog on the accusations of ‘dumbing down’ by the addition of the new BBC 8pm 90 second news bulletin aimed primarily at ‘the young’ and their supposed short attention span (the new bulletin being a full 30 seconds longer than the one employed on the BBC’s youth-orientated digital Channel BBC3).

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TV Controller Blog Decommissioned

The 6 month old Secret Blog of a TV Controller (aged 33 and 3/4), a supposed insiders tongue in cheek blog about the culture of television and also a thinly veiled attack on the controller of BBC3 Danny Cohen has reached its conclusion by apparently self outing its anonymous author. But in a double twist the outed author whose web page is linked in the final post denies that he was in fact the clued up blog author who screamed obscenities and parodied the current woes of television, its management, marketing speak and how programmes are commissioned.TV Blog

Hard Times
The blog had the great fortune to coincide with a time of increased mistrust around the truthfulness of television in the UK which has repeatedly had to answer for its own recent economies with the truth and rapped on the knuckles for various phone voting scandals and deceptions.

Sense Of Humour
Its been interesting to note how sore about the well informed blog many television insiders were and still are. The lack of a sense of humour or an ability to take criticism has been quite telling and shows quite what a bubble many in the industry are living in.

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